Details Matter: The Art of Making an Impact

I hold my brand - both personal and professional - to the highest standard in every way. That’s why I dedicated the time and attention needed to unpack the intricacies of who I am and the values that drive me daily, so they could be brought to life through design. 

Building my brand required me to dig deep. Through candid conversations, a strategic foundation was built. Then, we were ready to tackle the mark that would represent me out in the world: my logo.

Intricate, detailed, and one-of-a-kind, my logo conveys what I’m about and captures the essence of making an impact.

You see the final product throughout my website. But what you don't see is the meaning behind each shape, edge, and how it's all strategically tied back to my brand purpose, vision, mission, and values. 

Every part of my logo has a purpose. 

Starting with the foundation - its shape is a unique manipulation of typography and placement which forms the outline of my initials. 

The backslash in the middle creates the middle of the T, as well as the left side of the A.
The two triangles are the top edges of the T.
The small triangle completes the formation of the A.

There is deeper meaning as well.

My final logo is actually the combination of the strong, serious, and bold wordmark you see above, paired with abstract representations of all the key elements that make up who I am and my mission.

First impressions are key and longstanding. In today's world, those are made more frequently electronically, than in real life. Being able to convey my personality and work ethic through the diligence and intention of my branding allows me to communicate - without words - the seriousness and dedication I give to the projects I commit to. It's purposeful passion at its core.